is the concealing description of a thing that can have disastrous effects if directly named or that can give offence. The word euphemism as a substantive belongs to εὐφημίζω, εὐφημέω (euphēmı́zō, euphēméō) ‘to pronounce words with a good portent’ (technical term since the Alexandrian grammarians).
Fear (esp. in the case of religious or superstitious euphemism) and shame are psychological factors in euphemism. Forms of euphemism: stand-in words (words that generalize as in e.g. membrum, words that suggest or paraphrase; also metaphors or foreign words),…
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Flury, Peter (Munich),
Brill’s New Pauly, Antiquity volumes edited by: Hubert Cancik and , Helmuth Schneider, English Edition by: Christine F. Salazar, Classical Tradition volumes edited by: Manfred Landfester, English Edition by: Francis G. Gentry.
Consulted online on 17 August 2018 <http://dx.doi.org/10.1163/1574-9347_bnp_e405540>