Asianism
(2,089 words)

Abstract

Asianism, initiated by Hegesias of Magnesia in the 3rd c. BCE, was a flowery, bombastic rhetorical style characterized by ‘effeminate’, hacked-up sentences, ornamented with various Gorgianic figures and aiming at producing an emotional effect. As such it was opposed to Attic rhetoric, which was characterized by a simple, direct, unemotional style that sought to persuade by logical argumentation. Asianism proved a catalyst for the emergence of Att…

Cite this page
Chrys Caragounis, “Asianism”, in: Encyclopedia of Ancient Greek Language and Linguistics, Managing Editors Online Edition: First Last. Consulted online on 28 May 2017 <http://dx.doi.org/10.1163/2214-448X_eagll_COM_00000036>
First published online: 2013



▲   Back to top   ▲