(2,089 words)


Asianism, initiated by Hegesias of Magnesia in the 3rd c. BCE, was a flowery, bombastic rhetorical style characterized by ‘effeminate’, hacked-up sentences, ornamented with various Gorgianic figures and aiming at producing an emotional effect. As such it was opposed to Attic rhetoric, which was characterized by a simple, direct, unemotional style that sought to persuade by logical argumentation. Asianism proved a catalyst for the emergence of Att…

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Chrys Caragounis, “Asianism”, in: Encyclopedia of Ancient Greek Language and Linguistics, Managing Editors Online Edition: First Last. Consulted online on 14 November 2018 <>
First published online: 2013

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